Model Overview
The healthcare model specializes in medical and pharmaceutical research contexts. Built on an HCP database of all licensed physicians and their prescription history in the US, plus a wide variety of healthcare marketing research surveys, the model provides accurate representation of physician decision-making and prescribing behavior.
Key Capabilities
Physician Research
Treatment decisions, prescribing patterns, and clinical preferences.
HCP Attitudes
Professional perspectives, practice patterns, and clinical experiences.
Pharmaceutical Research
Drug positioning, market access, and competitive dynamics.
Healthcare Policy
Provider perspectives on policy and regulatory changes.
Medical Device Research
Adoption patterns and usage preferences.
Marketing Research Applications
- Physician advisory board simulations
- HCP attitudes and perception studies
- Treatment preference and prescribing pattern research
- Market access and payer perspective studies
- Product positioning and messaging research
- Competitive intelligence and market research
- Medical communication and education effectiveness
Validated Populations
- Primary care physicians
- Specialist physicians by discipline
- Nurse Practitioners and Physician Assistants
- Healthcare professionals by specialty and experience
Model Training & Data Sources
Trained on:
- HCP database of all licensed physicians in the US and their prescription history
- Wide variety of healthcare marketing research surveys
- Physician prescribing patterns and clinical decision-making data
- Medical terminology and professional communication patterns
- Healthcare professional attitudes and treatment preferences
Validation: Extensively tested against real physician panels across multiple therapeutic areas to ensure clinical relevance and accuracy.
Compliance & Ethics
Simsurveys has not undergone formal SOC 2 or HIPAA certification. Nevertheless, our policies, procedures, and technical controls are developed to adhere to the underlying security and privacy principles of these frameworks. Certification remains part of our long-term roadmap; today, we maintain encryption, access control, monitoring, confidentiality agreements, and secure data retention/deletion consistent with these standards.