Consumers
Explore how people evaluate brands, products, and prices with a model trained on consumer survey data across shopping habits, preferences, and purchase behavior.
Concept testing Brand perception Purchase intent
Explore the consumer modelSynthetic surveys and digital twins
for research teams.
Generate and analyze synthetic responses from population models of consumers, healthcare professionals, patients, and the public.
Bring your research question. We’ll explore it with you.
Explore the platform yourselfFrom audience to answers.
Choose who you want to research, build your study, and get results in minutes. Explore the steps below.
- 01Choose your audience
Curate a synthetic audience, build a digital twin, or use existing twins.
- 02Build your research
Create a survey, set up interviews, or ask questions of your twins.
- 03Get results in minutes
Review responses, compare segments, and explore follow-up questions.
Study walkthroughIFIC Food & Health · 2025
The audience
Define who your research represents.
Curate a synthetic audience, build a digital twin, or use existing twins. This example uses the consumer model to represent U.S. adults.
Continue to the questionAudience specification
- Population model
- Consumers
- Audience
- U.S. adults
- Synthetic respondents
- 1,000
The research
Put your question to the audience.
Build a study around the decisions you need to make. Here, the research examines how concerned people are about the amount of sugar they consume.
See the resultsQuestion 4 · Single choice
Concern with amount of sugar consumed
The results
See how your audience responds.
Review the distribution of answers, investigate differences, and decide what to ask next. These are the synthetic responses from the IFIC validation study.
Compare with the published researchSynthetic responses1,000 respondents
- Extremely concerned
- 23%
- Somewhat concerned
- 42%
- Neither concerned nor unconcerned
- 20%
- Not very concerned
- 10%
- Not at all concerned
- 5%
One example from our published validation.View the source study
Published validation
The #1 most validated synthetic survey platform.
Our synthetic responses are tested against published research, question by question. Explore the evidence behind the platform.
- Validated questions
- 5,000+
IFIC Food & Health Survey
Concern about sugar consumption
2025 · Consumer model
Published study Simsurveys
One question from the IFIC 2025 validation. Results vary by question and population. This is our comparison with published research, not a customer endorsement.
Models built for the people you research.
Choose a model grounded in the data and context of your audience.
Healthcare professionals
Research physicians’ treatment decisions, prescribing behavior, and professional attitudes with a model informed by U.S. physician data, prescription history, and healthcare research surveys.
Prescribing behavior Treatment preferences Product positioning
Explore the healthcare modelPatients
Understand healthcare experiences, treatment satisfaction, and medication attitudes with a model trained on patient surveys and assessed against public health and patient experience benchmarks.
Care experiences Treatment satisfaction Medication attitudes
Explore the patient modelSocial research
Study public opinion, policy preferences, and cultural attitudes across demographic groups with a model grounded in social science literature and evaluated against population surveys.
Public opinion Policy preferences Cultural attitudes
Explore the social research modelMore ways to research.
Follow up with your audience, explore the reasons behind their responses, or bring synthetic research into the tools your team already uses.
Return to the same audience.
Save a defined cohort and ask new questions as your research evolves.
Explore digital twinsUnderstand the reasons why.
Go deeper with synthetic interviews and group discussions that explore attitudes and motivations.
Explore qualitative researchBuild research into your tools.
Connect preference predictions and survey simulations to your applications and workflows.
Explore the APIFor your team’s review.
Evaluate the methodology, data practices, and options for working with your own research before deciding how to proceed.
Methodology and suitability
Understand how the models work and where further validation may be needed for your use case.
Read the methodologySecurity and data handling
Review encryption, access controls, uploaded-data handling, and our compliance roadmap.
Review security practicesPrivate research
Explore private panels and ways to work with your existing research data.
Explore private panelsPricing and project scope
Review the available options, or discuss the requirements of a specific study with our team.
View pricingBefore you get started.
How do I know whether it fits my study?
Start with the validation studies and methodology. Performance varies by question, population, and task. Our team can discuss your intended use and how to evaluate the results alongside other evidence.
Can we use our existing research data?
Yes. Augmented Data, Expanded Data, and private panels provide ways to work with existing research. Talk to us about the data you have, the population you want to study, and your data-handling requirements.
Can I explore the platform myself?
You can create an account to explore the platform, or book a demo to walk through your research needs with our team. View pricing for the available options.
See what Simsurveys can do for your research.
Bring your research question. We’ll walk through the relevant audience, results, and validation with you.
Explore the platform yourself